This was a student project advertising campaign for the British tourist website, VisitBritain.

The aim of the campaign was to identify features of Britain that would encourage people, British and non-British residents, to visit these places.

The campaign utilises locations around Britain, that are famous for being used in popular films, as a vehicle to create a buzz about the locations that are close to home, without having to travel abroad.

The main focus of the campaign were locations specific to the Harry Potter franchise, with reference to the British author who created the fictional world.