The aim of this project was to create a coherent branding strategy for a friend of mine who recently made the decision to become vegan. I wanted the branding strategy to work to reject vegan stereotypes with a focus on positive aspects of the vegan lifestyle, alongside peaceful persuasion tactics.

The name was chosen as a play on the popular campaign ‘Veganuary’ and her name. Each of the colours in the strategy have a specific meaning also.


The green is references the plant-based diet, the rose is personal to Rosie as her namesake, creating a brand personality, and the white was chosen as an angelic, pure colour for her decision to abstain from animal products.

You can follow Rosie below for tasty vegan meals and vegan product recommendations: