Thalia Performing Arts is a branding and identity project for Solihull College performing arts department.

The head of the department described them as a warm, community that felt like a family. This is something that I featured heavily in my branding.

 

I chose orange as the main colour to show the warmth of the community and the support the students and staff give each other. The head of the department described the theatre in the college as their home. The logo shape is the shape of the theatre space.

I wanted to apply my branding to photos of the existing space so that the client got an idea of what the finished result might look like.